A huge majority of the population uses the internet when they need to hire a local contractor for any of their home repair and/or maintenance needs. More specifically, the majority to these people’s searches start with good old Google. In fact, over 80 percent of consumers start their search with Google. Because of this, there’s something you’re going to want to know about the companies you find on the first page of the results.
The Reality of Top Google Searches
You go to Google, type in your search term to find a contractor in your location and boom: you see ten results in the organic listings, and 1-3 in the maps listings. Because these companies are on the first page and many are positioned towards the top, consumers just like you tend to trust them more. Here’s the kicker though: just because these companies are listed on the first page, it doesn’t always mean that they are the best at what they do.
In reality, businesses can learn what it takes to position themselves in top positions, or hire a service to place their website there for them. This means that anyone can essentially pay in time and money to be listed at the top of the search results. Google does it’s best through the use of algorithms to determine the trust a business has online, but their biggest flaw is that they just aren’t human enough to see the real truth.
So the key lesson that can be taken away here is that just because you see a company listed at the top of search engines like Google, Yahoo and Bing, doesn’t mean they are the best at what they do. This is yet another reason why it’s so important to do your due diligence on a contractor before deciding to hire them. That means you should check out their reviews – if they even have any – and also asking around on Facebook.
The majority of companies that you find in the search engines will not actively be trying to trick their way to top rankings as mentioned in this article, but a small chunk all around the country do, which does affect searches in some scenarios. Typically, contractors in cities with large population sizes [where there’s a lot of competition] are the ones whom this applies to, and accounts for the large majority of cases we’ve seen.
This article was not written to be pessimistic about hiring contractors online or to discourage you from finding one in the search engines. Our goal is simply to arm you with these insights so that you as the consumer can save yourself time, money and hopefully a little frustration in an already stressful situation.
So, what kind of stories would you like to share about finding contractors online in the search engines?